E347: From Clicks to Customers: The CRO Journey with Jon MacDonald

Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and much more. He's the author of three books on digital journey optimization and a frequent keynote speaker. He has been invited to share his expertise on important stages like Google, and Autodesk. He knows how to get website visitors to take action.