Gibson Guitars at NAMM 2026: 131 Years of Craftsmanship, Innovation & Functional Art | A Brand Highlight Conversation with Jeff Stempka, Global Brand & Marketing at Gibson | NAAM 2026

131 years. Still handcrafted in Nashville. Still changing music.

At NAMM 2026, Sean Martin and Marco Ciappelli sat down with Jeff Stempka, Global Brand & Marketing at Gibson & Gibson Custom, to talk about what makes this brand untouchable—the craftsmanship, the artist connection, and why people will stretch their budget just to hold one.

From the Les Paul Studio Double Trouble to the ES-335 Fifties and Sixties refresh, Gibson is honoring its legacy while pushing forward.

Jeff said it best: "These are tools that enable incredible musicians to take the instruments and do something we never intended."

🎸 Les Paul Studio Double Trouble – Modern collection, coil splits, pure bypass 🎸 ES-335 Fifties & Sixties – Neck profiles for every player 🎸 100 Years of Flat Tops – From Orville Gibson to today

This isn't just gear. It's functional art. It's history. It's emotion.

Part of ITSPmagazine's On Location Coverage at NAMM 2026.

🌐 https://www.itspmagazine.com/the-namm-show-2026-namm-music-conference-music-technology-event-coverage-anaheim-california

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This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Jeff Stempka
Global Brand & Marketing at Gibson

RESOURCES

Learn more about Gibson Guitars: https://www.gibson.com/

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