Supply Shock Bitcoin Treasury Companies Mark A New Era Of "Intelligent Leverage’” | Ed Juline
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Sep 4, 2025 Ed Juline, a Bitcoin strategist and organizer of the Bitcoin Treasuries Unconference, shares insights on the rise of Bitcoin treasury companies. He highlights how ‘intelligent leverage’ is reshaping institutional adoption. The discussion covers risks and opportunities in emerging markets, the impact of preferred shares and ETFs on Wall Street, and whether Bitcoin's historical cycles still hold relevance. Juline also emphasizes the transformative potential these companies have on corporate finance and investment strategies.
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Joining MicroStrategy Changed His View
- Ed joined MicroStrategy to help run a conference and quickly saw their disciplined, future-focused processes.
- Within a month he shifted much of his conviction and capital toward MicroStrategy's approach.
Intelligent Leverage Unlocks Institutional Demand
- Intelligent leverage is the institutional mechanism that unlocked large-scale Bitcoin adoption.
- It lets companies use finance tools to buy Bitcoin at an effective discount over time.
Design Financing Around Expected Bitcoin Returns
- Use financing structures that assume Bitcoin appreciates to engineer yield and buy more BTC.
- Structure instruments so fixed-income buyers accept Bitcoin exposure by matching their return needs.
