Going Behind the Numbers: Community and Culture

"Marketing strategist for an accounting firm" was not on Kenzie Huling's "dream career bingo card," like most people. Raised by a father who built up his community scratch, she learned early on that stories—not numbers—bring people together. Without a marketing degree, Kenzie carved her own path, fueled by creative grit and a knack for seeing the soul behind spreadsheets, and host Jeremy Clopton follows Kenzie's journey from self-made creative to catalyst for connection, revealing the power of authenticity in a numbers-driven world on Episode 105 of The Upstream Leader. When Kenzie joined JHM CPAs, she found a blank canvas and set out to paint it with the real lives of staff and clients. Her approach, marked by listening deeply, celebrating personal moments, and throwing down the gauntlet of vulnerability, has transformed not just the firm's brand, but its culture.

Get the full show notes and more resources at TheUpstreamLeader.com