Here’s What I Would Post for You on Instagram This Week
Aug 19, 2025
Struggling with Instagram content? Discover a week’s worth of captivating posts tailored for various businesses. Learn the importance of showcasing your personality and engaging your audience with random thoughts and POV storytelling. Dive into creating relatable demos and humorous carousels that resonate. Plus, get tips on crafting easy carousels and behind-the-scenes snippets that your community will love. This guide is perfect for those wanting to elevate their social media game!
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insights INSIGHT
Social Media Roles Have Evolved
Social media roles now require creative, editorial, and data skills beyond posting photos.
Shannon urges updating titles to reflect strategy and content leadership responsibilities.
volunteer_activism ADVICE
Start The Week With A Random Thought
Post a random-thought reel on Monday using a strong personal hook like "I wish more people knew".
Use simple B-roll or a quote graphic and pair it with trending audio to boost engagement.
volunteer_activism ADVICE
Show And Tell Demos Work Best
Do a demo-style, talk-to-camera Reel on Tuesday that shows the tip, not just explains it.
Keep it conversational and use jump cuts or visual hooks if possible to retain attention.
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Consider your next five Instagram posts done! This week I’m sharing what I would post to your Instagram account if I was your social media manager, so you can stop wondering what to post. I’ll walk you through exactly what I would be posting if I was running your account, whether you’re a coffee shop owner, realtor, or run a bigger business. We’re talking about random thoughts to educational demos, with POV storytelling, community-building content, and the easy carousels that we’re all loving right now. I’ll break down each post type, with examples and hooks to get you started, plus, we’ll touch on the pressure of niching down and having a perfectly (un)curated grid.
In this episode we’ll be covering:
Step-by-step content plan for business owners, whether it’s just you or your part of a larger business entity, this is exactly what I would post for you this week.
Reminder of the importance of showing your human side and personality when you are creating content.
How sharing random thoughts, hot takes, and POVs can boost your account engagement online.
Using demos and conversational tips to create relatable, helpful Reels that resonate with your audience.
Leveraging trending carousels, humor, and behind-the-scenes “happenings” for fresh content your community loves to see.
Good Content with Shannon McKinstrie