From Digital Marketer to Global Luxury Fragrance Brand Owner with Itika Oldwine-Grimble

After starting her career as a marketer on The Oprah Winfrey Show and later working under famed Los Angeles based floral designer Eric Buterbaugh, Itika Oldwine-Grimble decided to launch her own floral business, Oldvine Florals. The brand is committed to designing blooming creations with a modern twist for the flowery landscape of L.A.

In today's episode, Itika Oldwine-Grimble gives insight into her background and how her digital marketing career led her on her journey to launching a floral brand, and later, Oldvine Fragrance.

Itika also shares:

• Insight into the brand's process for managing and sourcing flowers
• Her decision to pivot the brand's business model through the pandemic
• The brand's most effective marketing channel
• The challenges of creating a fragrance brand during the pandemic

You'll also hear Itika's advice to her younger self and what's next for Oldvine Florals and Oldvine Fragrance.

This episode is sponsored by Attentive

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This episode is also brought to you by Wavebreak

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