In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Alex Wright, Programmatic & Platform Leader at Channel 4, to discuss CTV, retail media, data collaboration, and more.

InfoSum Case Study with Channel 4 and Nectar360: https://hubs.la/Q02yC7h20

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Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0

More information on InfoSum https://www.infosum.com/

InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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Alex Wright, Channel 4: Deliver what the viewers want