I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.

During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.

Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village.

Chapters:

(0:00) Intro

(1:15) MrBeast's Creative Process

(2:37) How MrBeast "Storyboards" Thumbnails

(6:23) Crafting Perfect Intro

(7:23) What MrBeast Learned from Thumbnail Tests

(12:15) MrBeast Roasts His Worst & Best Videos

(16:45) Video Ideas That MrBeast Rejected...And Why

(19:18) MrBeast Breaks Down His Best Shorts

(22:04) MrBeast's Schedule (Removing Yourself as Bottleneck)

(24:32) Recent Disagreements with Team

(25:40) Advice and Ideas for Smaller YouTubers

(26:46) How AI & Deepfakes Impact Jimmy's Production

(29:11) Jimmy's Documentary & Talking with Streaming Platforms

(31:22) What Jimmy Watches on YouTube

(32:17) Final Tips for Creators

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