In season three of the podcast, the hosts discuss their personal journeys and the origins of platform thinking. They emphasize the importance of understanding and shaping platforms through research and collaboration. The hosts also explore different formats for practicing platform thinking and discuss the potential of platforms in various contexts.
The hosts discuss their personal journeys into studying platforms and how their interest was sparked by experiences with personal data and marketplace development.
Daniel Trabukje and Thomas Buganza introduce the concept of platform thinking, emphasizing the importance of studying past platforms to develop tools for creating new platforms.
Deep dives
Introduction of the Podcast and Team Changes
In this first episode of the Talking About Platforms podcast's third season, the hosts, Philip Mayan, Daniel Trabukje, and Thomas Buganza, introduce the season and discuss important changes regarding the format of the podcast and the team. They provide background information about the project's inception in 2021 and express excitement about the upcoming episodes.
The Origins of Platform Thinking
Daniel Trabukje shares his personal journey into studying platforms, which began in 2012 when he downloaded a running app called Zombits Run. This experience sparked his interest in the utilization of personal data and led him to conduct research and visit startups in Silicon Valley. Thomas Buganza explains how his academic journey into platforms started a year later when he attended one of Daniel's lessons on data and apps. This encounter led to their collaboration and exploration of platforms in the context of innovation management. Philip Mayan joins the conversation and shares his experience of developing a marketplace within a German automotive company, which fueled his interest in multi-sided platforms. The three of them discuss their common interest in platforms and their joint efforts to explore the topic through various initiatives.
Platform Thinking and the Future
Daniel Trabukje and Thomas Buganza introduce the concept of platform thinking, which they define as the ability to leverage platform-based mechanisms for digital business transformation. They emphasize their focus on understanding existing platform models and using that knowledge to develop tools and methodologies for creating new platforms. The authors highlight the importance of studying past platforms as a foundation for future innovations, and emphasize the actionable nature of their research. They also discuss their efforts to apply platform thinking within their university context, including the development of courses, a podcast, video abstracts for articles, and an observatory for research collaboration with established companies. They conclude by expressing their excitement for the future of platform thinking and their continued efforts to explore and share insights in the field.
Here is the link to Daniel's & Tommaso's book Platform Thinking as well as the MOOCs and other materials mentioned in the episode: https://platformthinking.eu/
The best way to connect with any of us is via Linkedin. Just search for Daniel Trabucchi, Tommaso Buganza, or Philip Meier
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