TechCrunch Daily Crunch Netflix doubles down on video podcasts
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Dec 25, 2025 This episode dives into Netflix's bold move with a new deal for exclusive video podcasts, partnering with iHeartMedia. It explores the potential impact on creators and ad revenue as viewers might shift away from YouTube. The conversation also covers Instagram's new feature, bringing Reels to TVs with personalized channels for a slick viewing experience. Plus, DoorDash introduces a fun AI social app, Zesty, designed to enhance restaurant discovery through engaging social features.
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Try IG For TV To Watch Reels On Your Couch
- Instagram is piloting IG for TV to put Reels on Amazon Fire TV, organized into channels and auto-playing like TV channels.
- Pair your Instagram app to personalize recommendations and optionally create a separate TV-only account.
Reels On TV Mimic Channel Surfing
- IG for TV organizes Reels into topic channels and plays them automatically to reduce scrolling friction on TV.
- The experience mirrors channel flipping to lure viewers away from longer-form content when they want lighter viewing.
Netflix Doubles Down On Video Podcasts
- Netflix is pursuing video podcasts to broaden beyond TV shows and movies and capture viewers who prefer video formats.
- The company aims to draw audiences from platforms like YouTube by offering exclusive video episodes starting in early 2026.