The future of Hoodoo Ski Area with manager Matthew McFarland

In this episode, Zach chats with Hoodoo Ski Area general manager Matthew McFarland. McFarland talks about a challenging 2023-24 season, the decision to allow more kids to ski for free and how to groom ski runs so they can be open with less snow than in the past. He also talks about the economics of running a smaller ski area that serves as a "feeder" for the larger resorts in Oregon and across the West.