#747: Shutterfly's Chip Lewis on building a strong content strategy by listening to customers

Is your content strategy guided more by hunches than data?
Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging.
Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy.

To help me discuss this topic, I’d like to welcome Chip Lewis, Director of Web Analytics at Shutterfly.

About Chip Lewis

Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/

Resources

Shutterfly: https://www.shutterfly.com

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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