Mint Season 2 episode 3 welcomes Jeff Kauffman Jr, who’s building Parachute, a social token-driven consultancy firm focused on web3 solutions for brands and agencies. Jeff has made it his responsibility to provide entry-level social token exposure to many mainstream marketing and advertising executives via the community’s currency, $JUMP.
In this episode, we talk about the vision behind Parachute and $JUMP, how social tokens will change advertising forever, why he’s building an advertising and marketing network native to Web3, the early days of the internet and mobile adoption, launching creator coins, and so much more.
I hope you enjoy our conversation.
Learn more by visiting: https://adamlevy.io/mint
Mint Podcast by Adam Levy