Unexplained Infertility with the Second Kid & Planning Small Business Maternity Leaves (Reina Pomeroy)

#114 — From Unexplained Infertility to Planning a Small Business Maternity Leave

How can or should entrepreneurship change in order to meet our changing life needs? What does it look like to be a business owner as a person without children versus one with kids? And what does it feel like to go through unexplained secondary infertility?

Today we get to hear from Reina Pomeroy, coach, business owner and mother of two, across a breadth of experiences. She shares everything from her experience starting multiple businesses, to her multi-year infertility journey, to how sometimes our professional paths only make sense in hindsight. Through it all, Reina’s openness, vulnerability, and deep passion for her work shine through.

Reina Pomeroy is a focus coach for creative entrepreneurs and the founder of Reina & Co. What began as a side hustle is now a business with six team members that can offer her fully paid maternity leave. That being said, her journey, like so many of ours, felt scattered and non-linear as she lived it but now it makes sense in helping her learn important skills.

Her signature program, called The Dreamy Client Magnet, helps creative entrepreneurs get laser-focused on who they want to serve and who they want to work with and what their boundaries are so that they can book more dreamy clients with ease, get paid to do what they love, and have the freedom and flexibility to enjoy it all. The program covers how to stop doing things just because you’re good at them, and instead how to focus on what you love doing and creating space for freedom and flexibility. If you want to know where you can focus your business, that’s what today’s chat is all about.

We then get to dig into Reina’s very thoughtful and simple Social Glue Strategy, which is all about how to connect with more people one-on-one and how to use connecting authentically with other people as a strategic tool in your business. This is especially useful if you’re an online or a digital entrepreneur and you may be don’t run into a lot of people, because your office happens to be your bedroom, or your closet, or a co-working space.

Along the way, Reina also tells us about her own journey. She shares what it was like to be an entrepreneur without kids (hint: you have a lot more time to “hustle” and are a lot less tired), to switching professions after having her first baby after realizing just how precious her time and energy are. And while she is now planning out her fully paid maternity leave, there was a multi-year period in her life where she and her husband dealt with unexplained secondary infertility, or infertility that occurs after having already had a successful pregnancy. Along the way her son tried to ask Alexa for a baby, she and her husband prepared for IVF, and then ultimately conceived just hours before their first in vitro appointment.

IN THIS EPISODE WE TALK ABOUT

• How Reina helps creative entrepreneurs get laser-focused on who they want to serve and who they want to work with and what their boundaries are so that they can book more dreamy clients with ease, get paid to do what they love, and have the freedom and flexibility to enjoy it all.
• Her non-linear path to entrepreneurship that might not “make sense on LinkedIn” but helped her gain the skills she needed to run her current, very successful coaching business.
• How Reina’s natural inclination to check in with and connect with people has become her most valuable trait and a skill she t