”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:15) - A surprising encounter: the dietitian's story

(3:43) - The importance of niche content

(6:36) - Lessons from personal experience

(9:31) - The value of a dedicated audience

(13:32) - Followers make you famous, business makes you rich

(18:02) - Focus on business metrics, not vanity metrics

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Ep1: How Many 1-on-1 Clients Do You Consider Your Max?