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Business Daily

How the Covid pandemic changed us

Mar 30, 2025
Kelly Rickabus, a former franchisee of Anytime Fitness in Michigan, shares her journey through the pandemic's upheaval. She discusses the emotional toll of lockdowns and financial strain many small business owners faced. Kelly reflects on how she had to adapt her business strategies and the lessons learned from navigating government assistance. The conversation touches on the shifting landscape of personal behaviors, community responsibilities, and the unforeseen benefits that emerged during these challenging times.
17:34

Episode guests

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Quick takeaways

  • The pandemic forced entrepreneurs to navigate sudden financial losses, varying levels of government support, and crucial decision-making challenges, reshaping their business strategies.
  • Post-pandemic, business owners have adopted a more cautious approach to risk, favoring simpler models and adjusting to shifting consumer behaviors to ensure sustainability.

Deep dives

Impact of the Pandemic on Entrepreneurs

The COVID-19 pandemic caused an immense shock to businesses globally, forcing many entrepreneurs to grapple with sudden lockdowns and loss of income. Individuals shared personal experiences of devastation, with one owner recalling the moment when their workplace was entirely shut down, stripping them of their ability to support staff and families. Losses were not just financial; the pandemic also brought personal grief, particularly for those who lost colleagues and loved ones to the virus. As businesses began to feel the impact, many owners had to make critical decisions about their future amidst a constantly changing landscape.

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