Last week, Temu joined its competitors - Shopee, Aliexpress, and SHEIN - in Brazil, marking its presence in 70 countries. This expansion comes despite recent legislation imposing a 20% additional tax on cross-border e-commerce parcels below $50 in value (in addition to the 17% ICMS already charged).

What makes Brazil such a hot market for so many cross-border e-commerce companies? And what unique challenges do they face operating in Brazil?

Tune in as we delve into Temu’s recent entry into brazil, and where Temu might venture next.

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E80: Temu enters Brazil, joining Shopee, SHEIN and Aliexpress