The Freelance Friday Podcast How I Built a Community of 10,000 App Users Organically | Social Media Marketing Client Case Study
May 30, 2025
Discover how a community manager transformed a startup into a thriving hub of over 10,000 app users through organic social media strategies. Learn about the significance of leadership roles and negotiating in freelance work. Dive into innovative tactics like leveraging influencers, educational content, and offline events to engage users. The discussion also highlights the crucial role of community management in fostering loyalty and driving brand growth, encouraging creativity and fresh approaches for freelancers.
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Landing First Client via YouTube
- Latasha James got her first freelance client, Octoly, after posting a YouTube video reviewing their competitor negatively.
- The founder noticed her insights and reached out for consulting, eventually hiring her as a community manager.
Use Passion to Attract Clients
- Post about your passions and expertise to attract clients organically.
- Engage with industry problems openly to showcase your value and gain opportunities.
Building a Team and Platform Focus
- Latasha hired a friend as a second community manager to build a team.
- They focused on Instagram and Snapchat as core platforms targeting women in beauty, balancing fast and steady growth.