Introducing River Cruise Travel with Kaptio

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The river cruise industry is poised for remarkable growth, with the market expected to double from $5 billion to $10 billion in the next five years. But what’s fueling this surge—and how is technology transforming one of travel’s most immersive and intimate experiences?

In the kickoff episode of our River Cruise Series, we’re joined by Ragnar Fjölnisson, Founder and CIO of travel tech platform Kaptio, for a behind-the-scenes look at a sector that millions have fallen in love with, yet few truly understand.

From humble beginnings with repurposed barges in the 1960s to Viking’s breakthrough launch in 1997—now a publicly traded company worth nearly $20 billion—river cruising has evolved into a refined blend of luxury, accessibility, and cultural depth.

Ragnar explains what makes river cruising unique: smaller ships with just 100–120 passengers, docking directly in historic town centers, and offering a boutique hotel experience on water. This format is attracting a new wave of travelers—from affluent explorers to multi-generational families, where grandparents often fund the trip for the entire group.

But with opportunity comes challenge. While many operators excel in fleet management, fragmented distribution channels and inflexible tech stacks continue to hold the industry back. That’s where Kaptio steps in - bringing modern, agile technology built for cruise operations, dynamic packaging, and future-forward innovation. Still, Ragnar emphasizes one constant:

“AI plays a supporting, augmenting role. But it can’t replace the human connection.”

With thought leaders like Kaptio and pivotal players such as Tauck, Avalon, and Scenic, the future of river travel promises to be as inspiring as the journeys themselves. Join us as we continue to uncover the stories redefining the river cruise experience in this exclusive series.

👉 Listen to Introducing River Cruise Travel Now

🔥 Season 5 Title Sponsors: TravelAI, Stay22, Propellic, Flight Centre, Collette, Flywire, Traveltek and Protect Group

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