The Financial Confessions The Real Housewives Empires: MLMs, Scams, And Fake Girlbosses
Oct 31, 2022
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Bethany Frankel's Brand
- Bethany Frankel, a non-traditional housewife, leveraged the show to build her brand 'Skinnygirl'.
- She marketed her 'skinny girl margarita' and authored a bestselling diet book, 'Naturally Thin'.
Housewives' Brands and Viewers
- Viewers buy housewife-branded products to connect with their aspirational world.
- These products rarely sell well, highlighting a disconnect between branding and actual business success.
Housewives and Businesses
- The Real Housewives' audience is primarily female, LGBTQ+, creating a specific market for products.
- This led to a shift where housewives began creating businesses, often fake, for content and status.