Some myths haunt the ad industry like immortal raccoons rifling through the garbage. In this episode, Sarah and Nate crack open a tweet that asked a simple question: "What's the dumbest take you've heard about running ads?"

Turns out…people had thoughts.

They wade through the greatest hits — "never turn off an ad," "you gotta season the pixel," "ads hurt organic," "just follow Andromeda best practices," "DR can't build brand," "scale winners 15% a day," — and then get into the deeper psychology behind why these ideas still survive in 2026.

Along the way, they break down:

Why founders often accidentally sabotage good ads
Why Meta's "best practices" contradict themselves weekly
The dark truth about greedy scaling
Why employee-led ads outperform founder-led mythmaking
The sneaky identity traps that make bad takes so seductive

It's equal parts catharsis, strategy, and industry group therapy. By the end, you'll understand not just what the worst takes are… but why people cling to them — and what smart operators are doing instead.

Perfect for anyone who loves ads, hates nonsense, and wants their marketing to be grounded in actual sanity.

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CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

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