How can we make farming appealing to the next generation? Jose Luis Cabañero, CEO of Eatable Adventures, explains why technology is the key to revitalizing agriculture. From robotics to advanced productivity tools, these innovations not only make farming more profitable but also attract younger generations to the field. Jose also reflects on the challenges of scaling Eatable Adventures, from overcoming skepticism about Spain as a tech innovator to managing support for thousands of startups every year.
In just 10 min, we explore the future of food innovation and the bold actions needed to secure our global food system.
Listen to the full episode here.
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