Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business.
Here’s what you’ll learn:
- How verticalizing an agency can increase its chances of success
- The initial steps of the process for helping agencies go vertical
- Why more top marketers are choosing to go freelance over working in-house
The Marketer Show