CEO.com | Dispatches from the frontiers of leadership The Digital Dept. Co-CEO Sarah Boyd
Jul 31, 2025
18:46
In this episode, we sit down with Sarah Boyd, the Co-CEO of The Digital Dept., to discuss her incredible journey from fashion PR to leading a top influencer marketing agency. Sarah shares her experiences, the evolution of her career, and the strategic acquisitions that shaped The Digital Dept. into what it is today.
Timestamps:
00:00 - Introduction
00:15 - Sarah's career journey and becoming CEO
00:59 - The formation of The Digital Dept.
02:10 - Importance of social presence for CEOs and influencers
05:01 - Types of influencers and pairing them with opportunities
06:57 - What makes a great event and experience
08:52 - Impact of AI on influencer marketing
11:32 - A typical day in the life of Sarah
14:25 - Maintaining company culture in a remote environment
16:11 - Economic challenges and strategic shifts
17:33 - The importance of giving and taking chances
Timestamps:
00:00 - Introduction
00:15 - Sarah's career journey and becoming CEO
00:59 - The formation of The Digital Dept.
02:10 - Importance of social presence for CEOs and influencers
05:01 - Types of influencers and pairing them with opportunities
06:57 - What makes a great event and experience
08:52 - Impact of AI on influencer marketing
11:32 - A typical day in the life of Sarah
14:25 - Maintaining company culture in a remote environment
16:11 - Economic challenges and strategic shifts
17:33 - The importance of giving and taking chances