Purpose Driven FinTech Product: Jas Shah Reveals How to Build a Killer FinTech Value Proposition | Jas Shah, Founder and Consultant at Bitsul
A differentiated FinTech value proposition that resonates with customers is what differentiates the great from the average - nice UI/UX is not enough anymore! It is easier said than done. But it’s not an impossible mission.
In today’s episode, Jas Shah takes us step by step on how to build a solid proposition. We first get very clear on the difference between Product and Proposition - or the relationship between these two. We define what makes a strong proposition, go in detail on how to do Discovery work, and the very delicate topic of trust.. how do we create trust with our customers?
Jas is an experienced Product manager & Consultant with a history of successful projects across Financial Institutions. He is the founder of Bitsul, a consultancy that helps organizations supercharge their products and implement process and strategy.
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Let’s dive into it!
👉 You can find Jas here
- LinkedIn: https://www.linkedin.com/in/jas-shah/
- LinkedIn Bitsul: https://www.linkedin.com/company/bitsul/
- Website: https://bitsul.co.uk/
👉 And you can find Monica here:
- LinkedIn: https://www.linkedin.com/in/monicamillares/
- YouTube: https://www.youtube.com/@moni_millares
- TikTok: https://www.tiktok.com/@moni_millares
- Website: https://moni-millares.mystrikingly.com/
In this Purpose Driven FinTech episode we cover:
(00:11) Discussing the Complexity of Building a Product
(00:50) Dealing with Difficult Times
(04:17) Reflecting on Career Choices and Lessons Learned
(05:25) The Role of Networking in Career Progression
(08:27) The Journey into Entrepreneurship
(10:41) Building Purpose-Driven Fintechs
(15:27) The Story behind Bitsul
(20:45) Understanding the Distinction Between Product and Proposition
(22:44) What Makes a Great Proposition
(25:47) The Role of Clarity in a Killer Proposition
(26:58) Discussing Examples of Clear Propositions
(27:56) How to Achieve Clarity in a Proposition
(28:38) Understanding the Problem: The Importance of Discovery
(28:55) The Process of Research and Hypothesis Formulation
(29:37) The Iterative Nature of Product Development
(30:00) The Importance of Market Analysis and Competitor Research
(30:14) The Product Development Cycle: Ideate, Discover, Design, Build, Launch, Repeat
(30:37) The Challenge of Getting the Basic Process Right
(31:00) The Importance of Review and Reflection in the Process
(31:16) The Pitfalls of Assumptions and Skipping Discovery
(32:04) The Challenge of Changing Course Once a Strategy is in Place
(33:15) The Challenge of Making a Product 'Sticky'
(34:14) The Importance of Customer Feedback and Community Building
(34:31) The Role of Metrics in Understanding Product Performance
(37:38) The Importance of Iteration and Learning from Failures
(42:01) The Challenge of Building a Culture that Drives Innovation
(42:13) The Role of Leadership in Fostering Innovation
(54:20) The One Thing to Change in Fintech
SEARCH QUESTIONS
- What is the difference between product and proposition?
- How to build a strong FinTech value proposition?
- What is discovery work in product management?
- How to create customer trust in FinTech?
- What makes a differentiated value proposition?
- How to validate product ideas with customers?
- What is the role of customer feedback in product development?
- How to build innovation culture in FinTech?
- What is psychological safety in product teams?
- How to iterate on product features effectively?
- What is the importance of talking to customers?
- How to build community around FinTech products?
- What are the challenges of retrofitting customer research?
- How to balance perfection and progress?
- What is the consultant approach to FinTech product?
- How to empower frustrated users to build solutions?
- What is the mission-driven approach in FinTech?
- How to celebrate wins and failures in innovation?
- What is the role of senior leadership in innovation?
- How to create space for experimentation in product teams?
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Production and marketing by Monica Millares. For inquiries about coaching, collabs, sponsoring the podcast or creating or editing your podcast email Monica at fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.