Make Data Talk
#6 Writing good survey questions
Feb 13, 2024
Dr Selena Fisk, an expert in writing good survey questions, shares valuable tips on crafting clear, concise survey questions to avoid survey fatigue. She discusses strategies for effective survey questions like narrowing scope, simplifying language, and using closed questions for accurate data collection.
14:20
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Quick takeaways
- Focus survey questions on actionable topics to yield relevant insights.
- Simplify questions to enhance clarity and accuracy, avoiding ambiguity for respondents.
Deep dives
Narrowing the Focus of Survey Questions
One important aspect of writing effective survey questions is narrowing the focus to ensure relevance and actionable insights. It is essential to only ask questions about things that can be controlled or acted upon. For instance, a survey designed for school activity involvement removed questions about external activities when it was realized that the school had no impact on them. Restricting surveys to around 10 questions respects participants' time and ensures a focused approach.
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