Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. She is a lecturer at the IDC and a worldwide keynote speaker. She is a recipient of the Online Business Excellence prize and her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes.
