Wine Enthusiast Podcast
Episode 159: The Drinks We're Loving Right Now
Feb 6, 2024
The hosts discuss trends in the wine and spirits industry for the upcoming year, including the importance of transparency and detailed wine labels. They also explore the return of blogs and newsletters as platforms for in-depth discussions. Preferences for wines from Spain and Portugal are highlighted, as well as the fascination with expensive bottles. The excitement of winemaking experimentation and transparency is also discussed.
38:35
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Quick takeaways
- Consumers' growing interest in learning about the wines they consume highlights the need for wineries to provide transparent information on sustainability measures.
- The rise in popularity of zero-proof and low-proof drinks offers consumers more options and is now expected on menus.
Deep dives
Consumers are becoming more interested in learning about wine and spirits
One positive trend observed in 2023 was an increase in consumers wanting to learn more about the wines and spirits they consume. This interest is seen as a positive development, especially at a time when overall wine consumption is declining. Consumers are asking more questions about sulfites, global warming, and other aspects of winemaking, indicating a growing desire for knowledge and understanding. However, there is also a call for wineries to provide more transparent and dedicated answers to consumer inquiries, particularly regarding their efforts to combat global warming.
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