In this episode, I share how to use cognitive biases to create raving fans and cult-like loyalty in your business.

This isn’t just theory—think about how Taylor Swift built a community that proudly calls themselves Swifties. I’ll break down four powerful cognitive biases that you can start applying this week to build a brand people are obsessed with.

By the end, you’ll know:

Which bias best fits your brand
How to practically use it
And how to create superfans who stick with you for the long term

Ready to build a community that buys from you over and over again? Let’s dive in.

Roger Waters: Israel's Best PR Person #1119