Betting on Social Commerce

In this episode, Gartner analyst Ant Duffin discusses the state of social commerce, outlining what it is, what it’s not and its future potential as it rapidly evolves. The discussion also provides digital marketing leaders with insights and guidance on how to evaluate social commerce opportunities, navigate the risk of constant change, and where to place short- and long-term bets.

Ant Duffin is a senior director analyst in the Gartner for Marketing Leaders practice, covering digital commerce.

Ant advises on digital commerce business transformation across the end-to-end value chain, including digital marketing, multichannel e-commerce and business capability (talent, partners and martech), enabling functions such as IT, HR and supply chain.

Ant has over 15 years of global digital consumer/brand experience across a range of industries, including consumer packaged goods, retail, U.K. government and automotive.