The Fitness Marketing Agency Podcast Becoming More Profitable In Your Gym, Pain Points, Client Relationships & Managing Your Finances
Jun 12, 2024
01:21:41
In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry .Key Highlights:
- How to ask questions the right questions on your sales calls.
- Changing your business model to build better connections with your clients.
- Craig's journey working within the fitness industry and his current business model.
- Understanding the profit step method and growing your fitness business.
- Staff and coach turnover and tracking your financials.
- Nicky’s advice and pros & cons of leasing a location for your fitness business.
- Setting up your fitness business to support your life.