This episode was inspired by the recent NCEO conference and provides a good overview for those that are new to an ESOP or those who have recently transitioned to an ESOP. The podcast discusses the need to build the employee-ownership concept as a vibrant part of the culture of your company. As we go through some of these concepts, we will address the audience, frequency, repetition, and plan for ESOP communication. This can affect each employee-owned company differently depending on where the company is in their development whether that be a new, young, maturing, or mature ESOP.