Data can yield great value for banks and even more for customers. But so much hinges on defining the pain points account holders struggle with and how banks can best aggregate and leverage the data they have. What's more, data behemoths such as Google, Amazon and Facebook may arrive at the financial services winner's circle before banks do.
But there is good news in terms of banking data blossoming into insight, shared on this podcast by Todd Barnhart, executive vice president, head of retail distribution for PNC Financial Services Group.
