The search for a "superstar" barista seems to never die. It is a desire born from our tendency to attribute success and power to one person in-spite of the evidence around us that pretty obviously points to the opposite. But oh if we just hire a champion, a coffee person, a lightning rod of a personality, then all will be well!

Today on Shift Break we will be talking about why this idea should die a quick and unceremonious death, and in its place we need to build a system of collective accountability to high standards that, unlike the weak and faltering light of the superstar, equips our whole team and allows us to actually shine.

Related episodes: 

Bottling Your Best Barista

SHIFT BREAK! With or Without Experience? Hiring the Best Baristas

Icing on the Cake: Competitions vs. the Shop

Curse of the Favorite Barista?

ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

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LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? 

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The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! 

Click below to fill out your application now!

KEY HOLDER COACHING APPLICATION

INTERESTED IN CONSULTING AND COACHING?

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com