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What is a go-to-market strategy, exactly?

In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy.

My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven.

We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch.

Topics covered:

What exactly is a go-to-market strategy?
The difference between go-to-market strategy” and “marketing strategy”
Signs that a company needs a go-to-market strategy
The frameworks to start creating a go-to-market strategy
Why is it important to have a “model-market fit” and “channel-market fit”
A real-life example of model and channel market fit
Why follow up questions is vital in customer interviews
Using Objective & Key Results (OKRs) to translate customer interview into actionable steps
Why targeting customers’ mindset is much more important than just aiming at demographics
Biggest mistake companies made when creating a go-to-market strategy
What marketers should learn in the next 5,10, 20 years

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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