Ivan heads up Redscout and is the CEO of the consulting company. Founded over 20 years ago, Redscout focuses on "making change real," using strategists and designers to make this happen. Ivan has a strategy background and has been with Redscout since 2015. His client experience includes- Best Buy, Google, PepsiCo, and ADP.  Our conversation was wide-ranging, covering his career progression, the state of marketing and brands today, brand and performance marketing. talent, skills, and what it takes to succeed at Red Scout.