The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

846: Are You Missing These Hidden Income Streams in Your Business?

15 snips
Jan 22, 2025
Uncover the hidden income streams lurking in your business! Discover innovative strategies to expand revenue, from building a tailored value ladder to upselling effectively. Learn how nurturing past client relationships and utilizing affiliate marketing can drive passive income. Get inspired by practical examples that transform how you approach customer engagement and diversification. This is the perfect toolkit for entrepreneurs looking to elevate their business and unlock new potential!
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ADVICE

Value Ladders

  • Visualize your offers as a value ladder, guiding customers to higher-value products.
  • Start with free value, then offer low, mid, and high-tier paid options.
ANECDOTE

Missing the Middle

  • Jenna Kutcher helped a friend improve his offers by identifying gaps in his value ladder.
  • He only offered low-priced courses and very expensive masterminds, leaving out a mid-range option.
ANECDOTE

Jenna's Value Ladder Gap

  • Jenna Kutcher acknowledges her own value ladder has room for improvement.
  • While she offers courses, she lacks higher-tier options like coaching or masterminds.
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