The Concept of Cooler Screens

Cooler Screens is a technology that replaces traditional glass fridge doors with digital screens displaying advertisements and product information. This innovation aimed to enhance consumer engagement by allowing users to view animated promotions rather than the actual products. However, reactions were mixed, as the technology was often criticized for being ineffective and overly distracting. Many found it frustrating to deal with malfunctioning screens that failed to accurately display items, leading to confusion when searching for products in stores.