Outbound Squad [Tactics] Cold Email: Subject line formulas for 40-50%+ open rates
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Feb 6, 2024 Learn tactics to increase open rates of cold emails by using subject line formulas that emphasize personalization, industry trends, company initiatives, specific projects, and LinkedIn quotes. Craft effective subject lines that incorporate prospect interests and focus on specific team members, keeping them simple, short, and focused.
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Low Open Rates Waste Personalization
- Only ~24% of cold emails are opened, so most personalization effort never gets seen.
- Optimize subject lines first because unopened emails waste research and personalization.
Keep Subject Lines Under Five Words
- Keep subject lines to five words or fewer to maximize open and reply rates.
- Match the prospect's internal communication style when possible to increase familiarity.
Use Internal Camouflage Language
- Emulate the prospect's internal language rather than being flashy or creative in subject lines.
- Aim for 'internal camouflage' so your email looks like normal company communication.