Outbound Squad
[Tactics] Cold Email: Subject line formulas for 40-50%+ open rates
Feb 6, 2024
Learn tactics to increase open rates of cold emails by using subject line formulas that emphasize personalization, industry trends, company initiatives, specific projects, and LinkedIn quotes. Craft effective subject lines that incorporate prospect interests and focus on specific team members, keeping them simple, short, and focused.
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Quick takeaways
- Using short subject lines with five words or less can significantly increase open rates in cold emails.
- Using the prospect's internal language in the subject line can make the email appear more relatable and engaging, improving open rates.
Deep dives
Increase Open Rates with Short Subject Lines
The podcast episode discusses the importance of using short subject lines in cold emails to increase open rates. The average open rate for cold emails is only 23.9%, which means that most emails go unnoticed. Personalizing emails takes time and effort, but if the recipient never opens the email, all that effort goes to waste. Data shows that subject lines with five words or less have the highest open and reply rates. The key is to match the prospect's internal communication style and use language that they would use. By focusing on specific problems, industry trends, or company initiatives, a boring and straightforward subject line can grab the prospect's attention.
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