#31. Coffee Nerds Shouldn’t Run Coffee Companies with Zach Frantz (Founder of Wildland Coffee)

Zach Frantz’s company, Wildland Coffee, makes coffee in a tea bag.

Overlanders, campers, and outdoor enthusiasts love coffee but find their usual outdoor coffee methods inconvenient (and heavy). As a lover of the great outdoors, Zach is solving a problem close to him.

We talk about narrowing a target audience, competing in the coffee industry, and thinking you know what people want.

If you’re interested in: coffee, branding, outdoors, ADHD, and pivoting, you’re going to love this episode!

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Show Notes:

(10:50) - Competition in the coffee industry

(14:20) - Attracting the right customer

(35:35) - Thinking you know what people want

(38:25) - If you’re trying to convince people your product is worth it as a small company, listen to this

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Links:

* https://www.linkedin.com/in/zachfrantz/

* https://www.wildlandcoffee.co/

* https://www.youtube.com/watch?v=yb5zpo5WDG4

* Ramping Your Brand by Dr. James F Richardson

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Episode Quotes I Enjoyed

“If I have a problem, and I haven’t seen a solution I like there’s probably at least 1m ppl in the US that have that same problem”

“I’m basically selling to myself versus me being the creator selling to someone else”

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