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Apple's Unique MLS Streaming Deal
- Apple's $2.5 billion deal for exclusive MLS streaming is 2.8 times bigger than MLS's prior TV revenue.
- Apple requires MLS to produce game broadcasts, a unique shift in sports media rights.
MLS Depends on Expansion Fees
- MLS teams currently rely heavily on expansion fees for financial growth and high franchise valuations.
- Without ongoing expansion fees, MLS needs much larger media deals, around $500 million annually, to ensure team profitability.
MLS Media Deal Profitability Challenges
- Despite the record $250 million yearly deal, MLS might not truly profit due to production costs and loss of local TV rights revenue.
- The headline deal value may be misleading once these costs and lost revenues are factored in.