Why Marketing Needs Comedy - Justin Lines, Marketer

Justin Lines is a marketer who recently completed a year at the University of Edinburgh. He's on a mission to investigate the connection between comedy and marketing. His paper "How do comedians reveal the funny?" discusses insights and, especially, how comedians deploy benign violations - thoughts that offend yet seem true - to stir their audiences.  You can read Justin's research here https://justinlines.com and you can find him on Twitter here https://twitter.com/JustinLines1 For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.