Bloomberg Businessweek
Nomadica Wines, Baby2Baby CEOs Share Thoughts on the California Wildfires
Jan 27, 2025
Kristin Olszewski, Founder and CEO of Nomadica Wines, shares her vision of making quality wine more accessible through innovative packaging like cans and boxes, catering to eco-conscious consumers. She discusses overcoming challenges posed by California wildfires while emphasizing community resilience. Meanwhile, Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein highlight their non-profit's critical work in supporting families affected by these disasters, underscoring the importance of providing essential supplies to those in need. It's a powerful conversation on sustainability and community support!
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Quick takeaways
- Nomadica Wines aims to disrupt traditional wine norms by offering convenient canned and boxed wines that appeal to younger consumers.
- Baby2Baby Co-CEOs emphasize their non-profit's commitment to supporting families affected by California wildfires, showcasing community resilience amidst devastation.
Deep dives
Innovative Wine Packaging
Nomadica Wines disrupts traditional wine packaging by offering wine in cans, boxes, and kegs instead of bottles. This approach aims to make wine more accessible and appealing to consumers, particularly younger audiences who often feel intimidated by conventional wine offerings. By collaborating with experienced winemakers, Nomadica sources high-quality grapes from California regions such as Mendocino, Sonoma, and Lodi, focusing on delivering exceptional wines without the hefty price tag typically associated with fine wines. The brand emphasizes the importance of convenience and approachability in enjoying wine, particularly for those who may not traditionally consume it.
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