Nomadica Wines, Baby2Baby CEOs Share Thoughts on the California Wildfires
Jan 27, 2025
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Kristin Olszewski, Founder and CEO of Nomadica Wines, shares her vision of making quality wine more accessible through innovative packaging like cans and boxes, catering to eco-conscious consumers. She discusses overcoming challenges posed by California wildfires while emphasizing community resilience. Meanwhile, Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein highlight their non-profit's critical work in supporting families affected by these disasters, underscoring the importance of providing essential supplies to those in need. It's a powerful conversation on sustainability and community support!
Nomadica Wines aims to disrupt traditional wine norms by offering convenient canned and boxed wines that appeal to younger consumers.
Baby2Baby Co-CEOs emphasize their non-profit's commitment to supporting families affected by California wildfires, showcasing community resilience amidst devastation.
Deep dives
Innovative Wine Packaging
Nomadica Wines disrupts traditional wine packaging by offering wine in cans, boxes, and kegs instead of bottles. This approach aims to make wine more accessible and appealing to consumers, particularly younger audiences who often feel intimidated by conventional wine offerings. By collaborating with experienced winemakers, Nomadica sources high-quality grapes from California regions such as Mendocino, Sonoma, and Lodi, focusing on delivering exceptional wines without the hefty price tag typically associated with fine wines. The brand emphasizes the importance of convenience and approachability in enjoying wine, particularly for those who may not traditionally consume it.
Resilience Amidst Wildfires
The founder of Nomadica Wines, Kristen Oshelski, shares her personal experience of losing her home to recent wildfires in Malibu. Despite the devastation, she expresses gratitude for her time in the area and highlights the broader impact of the fires on the community and local businesses. Oshelski emphasizes the importance of resilience, stating her commitment to staying involved in California's wine scene while seeking to relocate to a safer area. This sense of community and dedication underlines the challenges faced by many in Southern California during these difficult times.
Meeting Modern Consumer Needs
Nomadica Wines addresses changing consumer preferences by recognizing the misconceptions surrounding wine, such as the belief that it must be expensive or complicated. By focusing on creating high-quality yet affordable wines, the brand aims to attract a younger demographic that previously shied away from wine consumption. Nomadica's unique offerings, including a collaboration with proxies for non-alcoholic sparkling options, showcase their commitment to innovation and inclusivity in the beverage industry. This forward-thinking strategy highlights a shift in wine consumption patterns, as the company adapts to modern demand for convenience and variety.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Kristin Olszewski, Founder and CEO of Nomadica Wines, discusses making quality wine accessible while minimizing environmental impact. Baby2Baby Co-CEOs Kelly Sawyer Patricof and Norah Weinstein talk about their non-profit's efforts to help families impacted by the California wildfires. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.