Erin Sparks is the owner and president of Site Strategics, a company specializing in high-end Web services for small and mid-sized businesses.
Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, is broadcast weekly to a worldwide audience
Recap / Takeaways
- SEO is all about clearly representing your business to Google and other search engines
- Google is trying to understand a thing or an entity, so you just want to help it understand
- If a promise from an SEO firm sounds too good to be true, it probably is
- Your goal should be to create helpful content for your potential customers
- You actually do know about SEO, because you know your own expert subject matter
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