And just how is the wave pool space evolving? Surf Park Summit returns
Aug 13, 2023
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Dr. Jess Ponting, one of the brains behind Surf Park Summit, discusses the benefits of the Summit for wave pool developers. They explore the origins and methodology of a consumer trends report, and the evolution and opportunities in surf park development. The podcast also covers the growth of surf park summits, problem-solving workshops, and the evolving nature of wave pools and future developments.
The Surf Park Summit focuses on educating and supporting real estate developers in the complex process of surf park development, bringing together experts from various fields to share experiences and discuss industry trends.
Dr. Jess Ponting's research on consumer trends in the surf park industry provides valuable data-driven information for developers and investors, revealing a growing acceptance of surf park waves as high-quality and highlighting the economic potential of surfing.
Deep dives
Surf Park Summit provides a platform for surf park developers and dreamers
The Surf Park Summit, an event organized by Surf Park Central, serves as a forum for developers and enthusiasts in the surf park industry. The summit aims to educate and support developers by providing insights and connections. Over the past 10 years, the focus of the summit has shifted towards real estate developers, offering a deep dive into the complex process of surf park development. It brings together experts from various fields, including architecture, construction, wave generation technologies, and operations, to share their experiences and discuss industry trends. The summit also facilitates networking opportunities, allowing participants to form partnerships and initiate projects. The event has proven successful in generating new business and actionable contacts, with a high level of satisfaction reported by attendees.
The value of research papers in understanding consumer trends for surf parks
Dr. Jess Ponting, founder of the International Association of Surfing Academics and Surf Park Summit, conducts research to shed light on consumer trends in the surf park industry. His research paper, conducted in collaboration with Surf Line, provides valuable insights into surfing as a business and the potential of surf parks. The paper combines survey data from different years, publicly available information, and data from Surf Line to analyze changes in consumer attitudes towards surf parks. The research has revealed a shift in perception, with a growing acceptance of surf park waves as high-quality. The report quantifies the value of surfing in various areas, highlighting its economic potential. The research serves as a valuable resource for developers and investors, providing them with data-driven information in their decision-making process.
The impact and purpose of the Surf Park Summit
The Surf Park Summit, now celebrating its 10th anniversary, plays a crucial role in the surf park industry. It has transitioned over time to focus on real estate developers and aims to help them navigate the complex process of surf park development. The summit brings together experts, industry leaders, and suppliers to share knowledge, discuss challenges and opportunities, and foster connections. With a curated audience of leaders in surf and real estate development, the summit provides a conducive environment for networking and conducting business. It has a track record of success, with project partnerships being initiated and projects being conceived at previous summits. The event's value proposition lies in accelerating the development process, learning from experienced professionals, and increasing the overall success rate for surf park projects.
VIP experiences and the future of surf parks
To enhance the Surf Park Summit experience, new VIP components have been introduced. These include special interactive sessions for VIP attendees, deep dives into data, and multi-disciplinary workshops focused on solving key industry issues. The VIP segment provides a platform for networking and problem-solving based on the latest industry data. Additionally, the summit seeks to learn from parallel industries, with a particular focus on the ski industry this year. The inclusion of ski industry experts, such as the founder of a renowned heli-cat ski resort, offers unique insights and perspectives. The summit continues to evolve and grow, attracting a diverse audience of CEOs, developers, investors, and suppliers. The ultimate goal is to create valuable connections, generate new business opportunities, and foster a thriving surf park industry.
In this episode, we have a lively chat with the always-on-point Dr. Jess Ponting Jess is one of the brains behind Surf Park Summit, the annual wave pool dreamer, doer and developer convention. The Summit runs September 18-20 in San Diego, California.
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