Playbook | How to build your business with social impact at its core

SportsPro senior contributor Matt Rogan talks to Adam Fraser, chief executive of the Laureus Sport for Good Foundation.

Adam talks about how to put purpose and social impact at the centre of a sports business, explaining how Laureus works through projects around the world and also laying guiding principles for any organisation. 

He also reflects on his transition to a CEO role, exercising global leadership through the limitations of the pandemic, and where a generational shift will take the cause of sport for good in the future.