

Google’s new AI features: fitter, faster, stronger, hungrier
May 22, 2025
Joining Adrian Weckler is JJ Clarke, a producer shaping discussions in tech journalism. They delve into Google's latest AI innovations, like a shopping agent that can check out on behalf of users. Imagine trying on clothes virtually—could that become standard? The two also navigate the debate around AI's role in creativity, questioning its impact on the arts. They touch upon environmental concerns with AI's energy footprint and Google’s re-entry into mixed reality with smart glasses, sparking thoughts on sustainability in tech.
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Episode notes
AI Shopping Agent Revolution
- Google’s AI mode can shop for you by selecting items and handling backend checkout upon your approval.
- This is a new level of agentic AI extending beyond traditional customer service.
Virtual Try-On Advances
- Google's 'try it on' AI feature lets you upload a selfie to see clothes fitted to your body's contours.
- This tech can customize online shopping across different store sizing and styles, potentially changing retail.
AI Changing Search Behavior
- AI is starting to partially replace traditional search by providing direct answers from aggregated sources.
- However, it’s still in early stages with occasional inaccuracies, especially for real-time data like sports timings.