

1.15 Elizabeth Eisenstein Part 1: The Printer's Workshop
"[Printing] is the most beautiful gift from heaven. It soon will change the countenance of the universe… Printing was only born a short while ago, and already everything is heading toward perfection… Tremble, therefore, tyrants of the world! Tremble before the virtuous writer!”
-Louis-Sebástien Mercier, Pre-revolutionary France
“The prospering merchant publisher had to know as much about books and intellectual trends as a cloth merchant did about drygoods and dress fashions; he needed to develop a connoisseur’s expertise about typestyles, book catalogues and library sales. He often found it useful to master many languages, to handle variant texts, to investigate antiquities and old inscriptions along with new maps and calendars. In short, the very nature of his business provided the merchant publisher with a broadly based liberal education. It also led toward a widened circle of acquaintances and included close contacts with foreigners.”
-Elizabeth Eisenstein, The Printing Press as an Agent of Change (1980)
Sources:
https://old.reddit.com/r/DilettanteryPodcast/comments/n91kax/115_elizabeth_eisenstein_part_1_the_printers/?