S1E13: The flattening with Benish Shah

Generalizations can be damaging. In this episode, Benish Shah joins us for a conversation about how marketers, in an attempt to simplify the huge Millennial consumer group, over-simplified them en masse. She looks at how power structures are shaped, people on the margins are held there and others are pushed there by the narrative perpetuated to make it easier to sell things.

Benish Shah is a marketer, builder and advisor to companies and brands around the world. Learn more here: https://www.linkedin.com/in/benishshah/

Every generation is the next great generation. (6:13)

The power of the box. (10:04)

The collective good vs. the individual good. (16:30)

Finding a balance between individualism and community. (22:14)

Setting respectful boundaries. (25:02)

Free will is an illusion. (29:49)

Disruptions of complacency. (35:06)

Everybody gets a trophy trope. (39:23)

Being a millennial boss to millennial employees. (43:22)

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

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