How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich.

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Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm.

What Google is Expecting from Food Creators

Us, to Google Search: Why are you the way that you are?

If you’ve ever had similar feelings towards the world’s most popular search engine, you’re not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results.

And while the way that the Google Algorithm works isn’t 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.”

Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors!

In this episode, you’ll learn:

How he helps recipe bloggers at TopHatRank
What White Hat and Black Hat SEO are
How Google understands user intent
How to tell when Google updates its algorithm
Who names the Google Algorithm changes and how you can know what’s included
If Google could make an update that only updates the food and recipe space
Who John Mueller is
How Google understands the content of a web page
Whether or not schema is a ranking factor
If should creators should create content in service of the algorithm
How to understand what ranks well on Google
What domain authority and authoritativeness are
How plural search terms are understood by Google

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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